Our Story
A journey rooted in tradition, driven by innovation
Food For Thought
In 2015, Highfields began with a simple yet powerful vision: to honor the timeless tradition of dates while reimagining them for the modern palate. What started as a small-scale operation focused on premium quality dates has blossomed into a brand that celebrates innovation without forgetting its roots.
The date palm has been a symbol of sustenance and hospitality in Middle Eastern culture for millennia. At Highfields, we saw an opportunity to take this ancient superfood and transform it into something unexpected—sparkling beverages that capture the natural sweetness of dates while delivering a refreshing, fizzy experience that resonates with contemporary tastes.
Our journey from dates to chocolates and beverages reflects our commitment to exploration and excellence. Each product in our portfolio is carefully crafted to showcase the versatility and nutritional richness of dates, whether enjoyed in their natural form, infused with premium walnuts, or transformed into bold, refreshing drinks.
Based in Dubai, UAE, we source only the finest ingredients and adhere to the highest quality standards. Every Highfields product is a testament to our belief that tradition and innovation can coexist beautifully—creating food and beverages that are not just consumed, but experienced.
Our Mission
We believe that healthy living should not only be for those striving to be healthy, but also those who want to make small changes towards a healthier lifestyle. Our objective is to make nutritious healthy foods easily accessible, and to turn it into a way of life.
Global Sourcing & Quality
Premium ingredients from the finest sources worldwide
Quality First
Every product goes through multiple stages of quality checks to ensure that only the best reaches our customers. Our stringent filtering process guarantees products of the highest quality.
- Gluten-free products
- No artificial supplements
- No additives or preservatives
- Natural proteins & essential nutrients
Sourced Globally
We source directly from trusted farms across the globe, ensuring that products that don't meet our standards never reach the market.
Our Values
The principles that guide everything we do
Premium Quality
We never compromise on the quality of our ingredients or the excellence of our products
Innovation
We continuously explore new ways to present traditional ingredients in exciting, modern formats
Tradition
Rooted in the rich heritage of Middle Eastern culture and the timeless value of dates
Integrity
Honest, transparent practices in everything from sourcing to production to customer service
Our Journey
From humble beginnings to innovation
The Beginning
Highfields was born with a focus on premium quality dates, starting small but dreaming big. Our commitment to excellence was evident from day one.
Expansion & Innovation
We expanded our product line to include gourmet dates with walnuts and began exploring innovative ways to present this ancient superfood to modern consumers.
Beverage Revolution
The launch of our signature Dates Sparkling Drink marked a turning point—tradition met innovation in a refreshing new format that captured hearts and taste buds.
Growing Forward
Highfields continues to innovate while staying true to our roots, offering a diverse range of products that honor tradition and embrace the future.